Sarah Richardson x Wayfair

Creative Strategy + Copywriting

HGTV Canada star Sarah Richardson has the magic touch. She effortlessly transforms tired spaces into fresh and functional homes that are as lovely to look at as they are to live in. Kind of like shopping on Wayfair.

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In this omni-channel campaign, I captured the magic of Sarah's signature style, through the lens of Wayfair's easy, fast, and affordable shopping experience. Customers can get the famous Sarah Richardson look, with Wayfair's incredible prices and unbeatable ease.