Tally

Creative Strategy + Copywriting

You wouldn't think that a fin-tech startup is the most emotional gig I've ever had... *cue the tear.*

Tally helps people get out of credit card debt faster and easier, so they can be less stressed, and fully present in their lives. My mission was to bring that to life through Tally's brand identity, and find ways for it to ebb and flow throughout marketing channels. I achieved the delicate balance of conversion with storytelling, and did so pretty well. Our new customer growth surged 30-50% MoM while decreasing CAC by 45%. And we did all of that while contributing to our latest fundraising round which brought in $80MM in 2022. 

The real reward? Hearing from Tally users about how this product changed their lives.