Wayfair Value Campaign

When price comparing, Wayfair often loses out to competitors like Amazon. How could we communicate that Wayfair's experience is worth more, while still fitting our shoppers budget?

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I set out to improve perceptions of pricing, while highlighting the uniquely simplified online shopping process that Wayfair created, along with the breadth of styles they carry. I concepted mnemonic devices (a friendly pinwheel and value-packed tag) that drove awareness on price, and could be used across marketing channels for campaign consistency.

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With a hard-hitting, clear and actionable broadcast spot, I moved the needle on price perceptions, and created Wayfair's top-converting TV spot.